Old Town White Coffee is perhaps one of the most distinguished Malaysian brands in the F&B sector. The main challenge in investing into this franchise is that Old Town White Coffee is almost found at most major shopping malls and commercial areas. Besides the cost involved, you must be prepared to go the extra mile to find a suitable location.
Old Town White Coffee company background
Old Town White Coffee is one of the most renowned cafes around Malaysia today. It has a distinct brand and reputation in offering some of the most delightful local snacks, cuisine and its flagship beverage the Old Town White Coffee, among others.
As of August 2013, there are 200 Old Town White Coffee outlets in Malaysia with more being planned.
One of the main reasons why Old Town White Coffee is so popular is because of its unique model that offers profit sharing in the franchising method. The brand is so renowned that it has become a common place for Malaysians from all walks of life to enjoy an affordable meal with some of the most aromatic coffee around.
Among all the coffee outlet brands in Malaysia, Old Town White Coffee has the largest network of branches and is known to be among the most popular as it is more affordable and economical.
The franchising fee to start an Old Town White Coffee is RM80,000. The initial investment is among the highest among other franchise businesses where it will require about RM600,000 to RM800,000. This is considered to be a sound investment as Old Town White Coffee is very established and if operated in a suitable location will attract a lot of customers each day.
In fact, Old Town White Coffee outlets have been known to be quite packed during lunch, dinner and into the wee hours of the morning. Other fees involved include a 5% royalty fee and 3% advertising fee.