The landscape of Out-of-Home advertising has undergone a profound and irreversible transformation in recent years, and for investors and brands with the foresight to act decisively, the opportunities available today are exceptional.
Digital Out-of-Home (DOOH) screens have emerged as one of the most dynamic and high-performing asset classes within the broader media investment space, offering a compelling combination of scale, flexibility, and measurable audience impact.
Beyond DOOH, the wider ecosystem of static advertising sites remains a cornerstone of any well-rounded media portfolio — from strategically positioned highway billboards along the arterial roads leading in and out of major airports, to high-visibility placements across the country’s most prominent transportation corridors.
These assets collectively form a powerful and interconnected network that places brands at the very heart of consumer movement, ensuring sustained exposure across the most commercially valuable environments available in the market today.
Airport advertising, in particular, represents one of the most strategically sound and financially attractive investment opportunities within the OOH sector.
Major international airports are, by their very nature, environments of guaranteed and continuous audience flow — operating without interruption, 24 hours a day, 365 days a year. Unlike conventional media channels that are subject to audience fragmentation, ad-skipping, and declining engagement, airport advertising commands the undivided attention of a captive and highly receptive audience.
Passengers navigating the airport environment — from check-in and security through to departure lounges and baggage reclaim — spend a minimum of 10 minutes, and often considerably longer, within the terminal space. This extended and uninterrupted dwell time translates directly into repeated brand exposure, deeper message retention, and a significantly higher probability of meaningful audience engagement than virtually any comparable advertising format.
Premium real estate advertising on major buildings with high daily foot traffic — including central business district towers, landmark commercial complexes, and high-density retail destinations — offers brands an equally powerful platform to establish dominance within the urban environment.
These sites benefit from the same fundamental principle that makes airport advertising so effective: a consistently large, economically active, and attentive audience that encounters brand messaging as an organic and accepted part of their daily experience.
When combined with the precision targeting capabilities of modern DOOH technology, including programmatic buying, real-time content optimisation, and detailed audience analytics, the overall proposition becomes not just compelling, but extraordinarily difficult to overlook for any serious advertiser or media investor.
Perhaps most persuasively of all, the financial returns associated with well-positioned OOH advertising assets are both robust and rapid. Investors entering this space can reasonably anticipate a full return on investment within as little as 12 months, driven by strong and consistent advertiser demand, limited premium inventory, and the enduring commercial appeal of high-traffic locations.
As digital transformation continues to elevate the capabilities and appeal of DOOH formats, and as global travel volumes reach new heights, the long-term value trajectory of airport and premium OOH advertising assets remains firmly and confidently on an upward path — making now an opportune moment to secure a position in one of media’s most resilient and rewarding investment categories.
Equity crowdfunding is a prominent method to raise capital. It is a stem of crowdfunding where platforms are used to raise money for business ventures through a group of people.
Crowdfunding is typically carried out on the internet and investors usually contribute a small amount which collectively can achieve a certain threshold.
Equity crowdfunding is not the same as crowdfunding mainly in the returns that investors get. When one invests in a company through conventional crowdfunding, they might not necessarily get shares in return which is a common practice in equity crowdfunding.
Equity Crowdfunding is a process that involves the general public often referred to as retail investors. Funds are raised to obtain capital mostly for SMEs (Small and Medium Enterprises) and startups.
In most cases, such businesses are regarded to be high risk. Typically, startups tend to have mortality rates of more than 90% while the yearly average returns are about 25% which is considered low by any standards.
That said, startups that succeed usually bring back higher returns which could be as high as 20 times more.
Unlike rewards-based crowdfunding, equity crowdfunding is often perceived as a better option if the intention is to generate a larger amount.
Portals are commonly used as the platforms for equity crowdfunding and they are often managed by government agencies due to the large amounts involved. Hence, it is normal that they impose certain limits on the amount allowed to be generated and the purpose of the money raised.
The process is quite straightforward in that:
Some will give you the entire amount you ask for while there will be others who might need you to achieve a certain target before the next stage (and more funds will be disbursed).
While equity crowdfunding can help startups tremendously, it can also be something that many such enterprises might not be comfortable with.
This is because if you use this option, you must be ready to have external stakeholders in your company. Hence, you should prepare a sound and good shareholders agreement.
Startups need to be transparent which means you should be ready to report your numbers on the platform so that they can evaluate and make a decision that favors you.
Be aware of the costs involved as some platforms charge you for certain processes like due diligence. Malaysia imposes a regulation that ECF operators can charge up to a certain percentage for any funds raised through their platforms.
Prepare a media plan to publicize your EFC funding process including a fundraising video while informing your friends and family about your plan.
Like any other investment engine, there will always be 2 sides of the coin when you need to decide. Each platform has its strengths (and surely weaknesses) but if you are to choose, perhaps knowing them might prove useful.
It is very crucial to go through each of the platform providers’ websites to find out who is backing them out. Then, go through what they have funded in the past and what type of companies have succeeded as well. If your business falls into the same categories as those that have succeeded, there is a good chance that you might succeed too.
All that should be done prior to making the final decision of which platform you should go with.
It must be noted that it is not always only about the money that you could potentially raise but also other support services that the platforms can provide as well.
In Malaysia, the largest equity crowdfunding platforms include Fundnel, Crowdo, PitchIN, Crowdplus.asia, Ata Plus, Eureeca and FundedByMe. Below are some of the important facts and information about the top crowdfunding platforms in Malaysia and their requirements.
Equity crowdfunding is just one of the many options that you can consider when looking for funds for your business. Besides that, you can always consider alternatives such as:
In Malaysia, the Equity Crowdfunding market is considered to be still very new. Startups looking for funds and capital might find it slightly challenging to enter these platforms although it is rising fast in popularity.
Before deciding if you would take your business to this level, knowing why (and why not) would help you much in making that decision.
Using ECF means you can get a lot of focus on the media. Hence, charting your media strategy around raising funds through ECF would be ideal
ECF lets you work closely with your customers. When they have good reviews of your business, it helps to push your operations higher up the ranks.
Once you raise funds through ECF, you will be prepared to (or already know how to) report your numbers regularly to your stakeholders which is a great practice for being transparent and compliant.
You connect better and more frequently with the community of retail investors. Besides that, you also get to connect with experts who could help you much in your business process.
While there are a lot of benefits of using ECF to fund your business, there could be situations or certain businesses that might find ECF to be unsuitable. This include:
The Securities Commission of Malaysia approved several equity crowdfunding platforms a few years ago. When it was first approved, about RM49 million was raised for 50 SMEs of which more than half of the parties that contributed were retail investors, showing how strong the public investment market was.
It was found that the largest investors in ECF are those aged between 35 and 45 years of age who are those that are able to set aside some money for such investments while being tech-savvy users.
The total amount involved in ECF saw a decline starting from 2017 but the numbers have been steady throughout. It must be noted that the years ensuing the COVID-19 pandemic also contributed to the shift in such investments.
Out of the many players in the market, PitchIN leads in market share, covering almost three-quarters of the total amount raised in Malaysia at one point.
Among the successful companies that PitchIN has helped include Fundaztic, QEOS LED and Commerce.Asian, all of which raised millions or Ringgit.
As of March 2019, PitchIN is the major player, raising more than half the funds in the market. Since 2017, Ata Plus has been steadily moving up the market with a strong portfolio of companies behind PitchIN.
The use of Fintech is very popular in today’s environment. Equity crowdfunding, seen by many to be a new way of raising funds for startups has taken the world by storm in the last few years while Malaysia has been steadily following this trend.
The sale of securities like shares, and revenue shares in a private company, has provided companies and businesses with a whole new world of options to consider.
It must be noted that, unlike conventional crowdfunding, it is what is being sold that differs from equity crowdfunding.
Investors today tend to be more receptive to equity crowdfunding mainly because they have a say in the company when they have certain shares (or other forms of stakeholding).
As mentioned above, ECF provides new options and opportunities not only for investors but for individuals too because they can now make their own judgments, invest the amount that they want and decide on their own.
In Malaysia, while Fintech platforms like ECF are still often regarded to be in their infancy, it is growing very steadily in the region with a lot of success having been reported in recent years while many companies that have already grown and expanded ever since.
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Strategic investment reinforces M Network’s position as a leading airport media partner in Southeast Asia
Malaysia, 2026 — M Network, a subsidiary of the Airports Group and one of the region’s most established Out-of-Home (OOH) media companies, today announced a landmark expansion of its digital advertising network at Malaysia KLIA2 Airport. The company will launch 4 new premium digital screens across the airport’s terminals in 2026, representing an investment of more than RM14 million and marking one of the most significant upgrades to KLIA2 Airport’s advertising infrastructure in recent years.
The announcement underscores M Network’s unwavering commitment to delivering world-class advertising solutions within one of the world’s most prestigious and heavily trafficked aviation hubs, and signals a new era of premium, technology-driven airport media for brands seeking unrivalled access to KLIA2’s globally diverse and commercially valuable audience.
The 10 newly commissioned screens have been thoughtfully and strategically positioned to maximise audience coverage across the full passenger journey. Of the 4 screens, two are exclusively dedicated to arriving passengers, one is positioned within departure zones, and the one is with dual-facing installations designed to simultaneously engage both arriving and departing travellers — ensuring comprehensive brand visibility at every critical touchpoint within the terminal environment.
Among the most striking additions to the network is a landmark arrival screen measuring more than 15 metres in width and 4 metres in height, elevated 10 feet above ground level. This commanding installation is set to become one of the most visually impactful advertising assets within KLIA2 Airport, offering brands an unprecedented canvas to deliver large-scale, high-definition brand messaging to passengers at the very first moment of their arrival experience.
In a significant technological advancement for the network, all 4 new screens will incorporate full programmatic Digital Out-of-Home (DOOH) capabilities, enabling advertisers to execute data-driven, dynamic campaigns with a level of precision and flexibility previously unavailable within the airport environment. This integration allows brands to deliver contextually relevant messaging in real time, responding intelligently to variables such as audience demographics, time of day, flight schedules, and live traffic patterns.
Complementing this capability, each screen will be supported by detailed traffic analysis, providing advertisers with robust and actionable audience insights to inform campaign planning, optimisation, and performance measurement. This data-driven approach reflects M Network’s broader commitment to transparency, accountability, and delivering measurable value to its advertising partners.
All 10 screens will operate on a continuous 24-hour basis, ensuring that brands maintain an uninterrupted and consistent presence throughout the airport’s round-the-clock passenger flow.
The majority of the new screens have been specified at P2 pixel pitch — a premium display standard that delivers exceptional image clarity, colour accuracy, and visual brilliance, even at close viewing distances. This specification ensures that creative executions are rendered with the highest possible fidelity, enabling brands to showcase their visual identity in the most compelling and impactful manner.
In line with M Network’s philosophy of maintaining exclusivity and protecting the commercial value of its media assets, slot availability across the new screen network will be strictly limited. The majority of screens will accommodate a maximum of six advertising clients — a deliberate measure designed to preserve share of voice, minimise competitive clutter, and ensure that each brand’s messaging receives the prominence and attention it deserves.
The rollout of the 10 new screens will be executed across two carefully planned installation stages, allowing for a structured and seamless integration into KLIA2 Airport’s existing terminal operations. In recognition of the significance of this investment and its broader contribution to Singapore’s media and aviation landscape, two government Ministries have been invited to participate in the official launch ceremonies — a testament to the strategic national importance of this initiative.
Following the completion of installations, M Network will also enter into discussions regarding the allocation of Public Service Announcement (PSA) slots across the network, reflecting the company’s ongoing commitment to corporate responsibility and community engagement.
Commenting on the announcement, a spokesperson for M Network stated that this investment represents a defining moment for the company and for airport advertising in the region. With KLIA2 Airport consistently ranked among the world’s finest aviation hubs, the opportunity to introduce this level of technological sophistication and creative capability into its advertising ecosystem is one that M Network is immensely proud to lead.
With this expansion, M Network continues to set the benchmark for premium airport media across Southeast Asia, offering brands a powerful, future-ready platform to engage one of the world’s most sought-after audiences.
M Network is a subsidiary of the Airports Group, operating across Malaysia, Singapore, and Australia. The company specialises in airport advertising across the ASEAN region, delivering innovative and data-driven Out-of-Home Airport media solutions across a comprehensive range of digital and static formats.
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